
Why the Offer Matters: Part 1
As the back-to-school season kicks off, martial arts schools have a golden opportunity to attract new students. However, many schools miss one crucial element in

31 Leads in Two Hours – How Did He Do It?
The Revival of the Gracie Challenge Community events can be a goldmine for generating leads for your martial arts school—if you know the right approach.

Martial Arts School Owners, Stop Doing This!
In today’s fast-paced world, marketing companies seem to be popping up everywhere, each promising to bring 25-40 new students into your martial arts school. Sounds
The Hidden Crisis: Why Martial Arts Gyms Are Closing and How We Can Help
Last week, another BJJ gym closed in our province. Earlier this year, a gym owned by a famous Muay Thai competitor also shut its doors.
“What an amazing event!”
This was the sentiment echoed throughout the weekend at our Legacy School Owners Summit. We were honored to host remarkable speakers who covered a wide
How do I know if I am making progress towards my goals as an academy owner?
Two days ago, I sent an email out about reviewing the numbers with one of my top clients – a master implementer. Something felt off,