Success Story

Can You Make a 100k or more with Just 200 Students?

The power of execution - Legacy Martial Arts

Absolutely. In fact, this is the exact model I coach people on. But—and this is important—there are key elements that too many school owners overlook.

If you want to hit your income goals and run a thriving martial arts business, pay close attention.

1. The Owner Must Be Present

This seems obvious, yet I see so many owners stepping away too early—before their school has reached its full potential (180-200 students). Leaving too soon creates major problems:

  • Your systems aren’t strong enough for the team to rely on.
  • Your calendar isn’t being executed at the highest level.
  • You don’t truly understand your business because you haven’t lived it.

At Legacy, we have a saying:

“No one escapes the universal law of time.”

You have to put in the work before you can step back. There’s no shortcut.

2. Know Your Numbers—Always

Before you focus on where you’re going, you need to know where you are. That means understanding:

✅ Expenses—what’s going out

✅ Revenue streams—where your money is coming from

✅ Profitability—how much you’re actually keeping

Skipping this step is like trying to navigate without a map.

3. Master Your Key Metrics

You can’t fix what you don’t measure. The best school owners track:

???? Leads generated

???? Trials booked & trials showed

???? Enrolments & cancellations

???? Student count & attrition rate

???? Month-end gross revenue

When you know these numbers, you can pinpoint exactly where your business needs improvement—and take action.

4. The Martial Arts Business Trifecta

There are three critical drivers of growth in our industry:

Income generators – How you maximize revenue per student.

Lead generators – The systems that bring in new students.

Retention strategies – Keeping students engaged so they don’t quit.

At Legacy, we ensure our clients have at least two of these working every month. If you’re missing this, you’re leaving money on the table.

5. The Calendar is Everything

Year one in our program is all about learning, testing, and executing. Year two is when you optimize and refine. But you can’t optimize what doesn’t exist.

We call this process The Roadmap. We help you plan the entire year—so you’re never scrambling for ideas, promotions, or events.

The Bottom Line? Success is Guaranteed… If You Do the Work

This five-pillar system is the foundation for every successful school owner I’ve worked with. I guarantee your success—if you bring the same discipline and consistency you expect from your students.

I’ve seen more people succeed with this framework than fail. It works.

Once we get your school full and thriving, then we’ll shift focus to getting your time back.

Time for a Reality Check

For my current clients: Which of these areas needs improvement? Be honest with yourself. The difference between “stuck” and “thriving” is usually in the execution.

For those who aren’t clients yet:

???? If this speaks to you, let’s talk. Book a free consult below or join our Facebook group today.

???? Join our Facebook group here

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Crush your week.

— Nick Castiglia

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