What an incredible event.
We had such an amazing lineup of speakers. Garner Lupo blew everyone’s mind in the Mastermind, talking about AI search and guiding us on how to ensure our businesses show up, and more importantly, how to make that happen. Bonnie Skinner reviewed the life cycle of an entrepreneur, helping us identify where we are in our journey and how to get unstuck. Jake Charette covered government contracts with the military, police, and paramedics, an area in which he has built incredible expertise.
The Mastermind is always stacked with the best of the best in the room, alongside those striving to reach that level. The discussions are always impactful for everyone.
Legacy Coach Yuki Yamanaka shared his journey, which has been incredibly impressive, but certainly not without adversity. He reminded us that success is rarely a straight line and that the challenges we face are often what shape us.
Ben Timm from Wodify presented the Industry Benchmark Report, featuring data collected from thousands of martial arts schools across North America, including data from Legacy clients. The report provided valuable insight into where the industry currently sits and where Legacy clients compare. Unsurprisingly, our clients are performing significantly above the industry average. I already believed that to be true, but now we have the data to support it.
Jordan Bosley enlightened us with the incredibly complicated science behind paid advertising and how it actually works. Melhem and I broke down how to build an effective offer for your school, sharing four simple steps to create one that works for your goals. Ben Timm returned for his second session, covering the art of retention and simple strategies to better serve and keep our student base. Jason Figliano spoke about everything you need to have in place before even considering opening a second location. KJ and the Peninsula team shared the importance of having your HR systems and paperwork in order before problems arise.
It was a long first day.
I was a little worried toward the end. The room had started to thin out, and our final session of the day was the awards ceremony. Then, all of a sudden, the room filled back up. People were standing along the walls, excited to celebrate one another.
The Legacy Awards are incredibly important to me. They recognize the hard work of our clients while giving everyone else a chance to see what is possible. When you watch your peers achieve incredible milestones, you realize that you can achieve them too.
The Implementor of the Year Award recognizes those who have excelled at implementing the Legacy system and have seen tremendous success because of it. The Fastest Growing School Award is self-explanatory, and this year we had several schools double their student base, with some growing by more than 150 students in a single year.
From there, we recognize schools reaching $350,000+, $500,000+, $750,000+, and over $1 million in annual revenue. Yes, some martial arts schools generate more than $1 million per year. It isn’t about the amount of money itself. It is about building a profitable, sustainable business that allows you to better serve your community while continuing to strive for excellence.
The final award is the most prestigious recognition we have at Legacy: the Lifetime Achievement Award.
To receive this award, someone must have reached a significant level within Legacy, but that alone isn’t enough. They must also have accomplished extraordinary things beyond their business. That could mean teaching martial arts for more than 25 years, developing multiple World or International Champions, or making a profound philanthropic impact within their community that extends far beyond the martial arts they teach.
This year, we presented three Lifetime Achievement Awards. We will be featuring each recipient on our social media over the coming weeks.
That concluded our first two days.
It was powerful.
At the end of it all, learning business is great, and winning awards is great, but what is the “why?” Why do we need to be here? Why are these things important?
Because we can’t help others if we can’t take care of ourselves first.
The better we take care of ourselves, the more time, money, energy, and opportunity we have to positively impact others.
Stay tuned over the coming days as I continue sharing more reflections and lessons from the Legacy Summit.
Also if you missed it, you can come to the NYC summit and grab your early bird ticket HERE
Or if you have read this and want to be a part of Legacy, book your free consult HERE.
See you soon,
Nick Castiglia
CEO, Legacy Consulting