In today’s fast-paced world, marketing companies seem to be popping up everywhere, each promising to bring 25-40 new students into your martial arts school. Sounds amazing, right? Like a magic pill for instant growth? Unfortunately, it’s not that simple.
The Reality Behind Marketing Promises
Here’s the hard truth:
- Know Your Numbers: If you don’t know how many leads you’re getting each month, hiring a marketing company is pointless. Without this basic information, you’re flying blind.
- Track Your Metrics: If you’re not tracking where your leads are coming from, hiring a marketing company is pointless. Understanding your lead sources is crucial for effective marketing.
- Solid Intake Process: If you don’t have a robust intake-to-enrollment process, hiring a marketing company is pointless. You need to convert those leads efficiently.
- Organic vs. Paid Leads: If you’re not signing up people who find you organically, hiring a marketing company is pointless. Paid leads are very different from organic ones, and many marketing companies won’t tell you that.
Why Process Matters
Leads are essential for growth, but your processes need to be rock-solid first. At Legacy, we’ve been hired by top marketing agencies to help their clients with these processes. We ensure everything is on point and the process is solid.
The Right Time for Marketing Companies
To be clear, marketing companies can be great (some of them), but only when everything else is in place. Once your internal processes are solid, then you can truly benefit from external marketing efforts.
Take Action Now
Want to get your processes in check? Join our free group for our back-to-school sale ebook and access to many other valuable resources. Visit us at www.martialartsgymownersunited.com.
Sincerely,
Nick Castiglia
CEO, Legacy Martial Arts Consulting