Reflections on My 42nd Birthday: Lessons from Martial Arts and Life
Today, I turn 42. It’s hard to believe I’ve been practicing martial arts since I was 10 years old and working in the field since I was 18. As another year passes, I’ve been thinking about some universal lessons that continue to resonate with me as I grow older. These are principles that have shaped […]
Back-to-School Success: The Legacy Martial Arts Playbook
As summer fades and the school year kicks off, the martial arts industry sees one of its busiest times of the year. At Legacy Martial Arts Consulting, we’ve been gearing up for this moment since the beginning of August, and the results speak for themselves. Here’s a snapshot of what our schools have achieved: These […]
Small or Big School? When Should You Move? (Part 2)
by Nick Castiglia In our last discussion, we talked about what to consider when deciding between running a small school or a large one. Today, let’s tackle a question that weighs heavily on the minds of many martial arts school owners: When is the right time to move to a bigger space? It’s a scenario […]
Small School or Big School: Which Is Right for Your Martial Arts Business?
Ever notice how one of the first things a martial arts school owner brags about is, “My location is over 10,000 sq ft!” or, “We’ve got over 300 students enrolled!”? It’s almost like it’s a badge of honor. But here’s a little secret: square footage and student numbers are only part of the picture when […]
How to Get Legacy’s Best Insights—For Free
Everyone loves a good deal, but what if you could tap into industry-leading martial arts business insights without spending a dime? That’s right—you can actually learn from Legacy for free. Here’s how. 1. Listen to the Legacy Martial Arts Business Podcast The first place to start is our podcast, where we bring successful martial arts […]
Why the Right Offer Matters: How to Supercharge Your Sales
In the world of martial arts business, creating a compelling offer can be the difference between a full class and empty mats. The right offer doesn’t just catch the eye—it makes people stop scrolling, sit up, and take notice. It’s the kind of offer that makes a potential customer think, “This is too good to […]
Why the Offer Matters: Part 1
As the back-to-school season kicks off, martial arts schools have a golden opportunity to attract new students. However, many schools miss one crucial element in their promotions. Whether you’ve picked up my instructionals from BJJ Fanatics or not, the key to a successful promo is what I call the “Godfather Offer”—an offer they can’t refuse. […]
31 Leads in Two Hours – How Did He Do It?
The Revival of the Gracie Challenge Community events can be a goldmine for generating leads for your martial arts school—if you know the right approach. One of my clients came up with a brilliant idea: challenge festival-goers to get up off the ground in 30 seconds. If they succeeded, they’d earn a free month of […]
Martial Arts School Owners, Stop Doing This!
In today’s fast-paced world, marketing companies seem to be popping up everywhere, each promising to bring 25-40 new students into your martial arts school. Sounds amazing, right? Like a magic pill for instant growth? Unfortunately, it’s not that simple. The Reality Behind Marketing PromisesHere’s the hard truth: Why Process MattersLeads are essential for growth, but […]
The Hidden Crisis: Why Martial Arts Gyms Are Closing and How We Can Help
Last week, another BJJ gym closed in our province. Earlier this year, a gym owned by a famous Muay Thai competitor also shut its doors. These closures often go unnoticed, but each one breaks my heart, especially knowing how hard these individuals have worked to master their craft. I’ve been fortunate to be raised in […]