In the world of martial arts business, creating a compelling offer can be the difference between a full class and empty mats. The right offer doesn’t just catch the eye—it makes people stop scrolling, sit up, and take notice. It’s the kind of offer that makes a potential customer think, “This is too good to miss. I need to know more.”
Recently, one of my clients took this idea and transformed their back-to-school campaign. They bundled a one-month unlimited training pass (valued at around $200) with their enrollment package and rebranded their promotion as: “Back to School Sale: 75% Off Uniform Plus Four Weeks of Training!”
This offer was presented in bold, eye-catching letters with a clear message. Of course, a few restrictions applied, and spaces were limited—but the impact was undeniable. As a father of three, I know firsthand that an offer like this is irresistible. When you see a 75% discount on something for your kids, you’re going to take the next step.
The result? This offer became a conversion powerhouse. I had been using a 25% off strategy for years, but this new approach blew it out of the water. We’re already seeing double the leads, and I’m confident this momentum will continue. The truth is, the offer you put out there matters—a lot. Don’t be surprised if your competitors start copying this idea. After all, imitation is the greatest form of flattery.
Pro Tip for Your Ads
If you’re launching your own contact form ad on Facebook or Instagram, here’s a crucial tip: always use the “Learn More” button instead of “Sign Up.” The “Sign Up” button can create a moment of hesitation—people might think they need to pay upfront, and you could lose the lead. “Learn More,” on the other hand, piques curiosity. It invites them to find out more, and that’s when they’ll enter their contact information or book a free trial class if your CRM is set up for that.
Ready to Boost Your Back-to-School Sales?
If you’re not yet a client, now’s the perfect time to join our community. Check out our free group, Martial Arts Gym Owners United, or book a free consultation at Legacy Martial Arts Consulting. We’re here to help you create offers that not only stand out but also drive real results. Let’s make this back-to-school season your most successful one yet!