The “Train for the Rest of the Year” sale has been a game-changer for many Legacy gyms, and we’re already seeing some impressive results. One client had an incredible 12 sign-ups in just five days, while another brought in three new members within the first 24 hours. Although it’s clear that this early rush of sign-ups won’t maintain the same pace, the momentum has been truly inspiring.

For schools that benefited from the back-to-school promotions with anywhere between 25-40 new members, this October surge could add another 15-30 members. That kind of growth, especially in the latter part of the year, can be transformative for any gym.

But here’s where the real work comes in. Success isn’t just about launching a sale and hoping for the best, it’s about the detailed execution behind it. Running the “Train for the Rest of the Year” campaign involves multiple components: paid advertising, staff training, lead management, in-class announcements, and a full array of social media tactics like posts, stories, reels, and videos. Schools are even running referral contests to maximize both the impact of the sale and their student retention efforts.

The truth is, anyone who tells you this is easy or a one-size-fits-all approach is selling snake oil. What actually works is a well-executed plan, grounded in tried, tested, and true techniques—and learning from those who’ve been down this road before.

At this time of year, the opportunity for growth is massive. For gym owners, it’s a chance to not only expand their student base but also make a significant impact on the future of their business. With the right strategy in place, this could be the moment that changes everything. 

And if you haven’t yet jumped in on this opportunity, don’t worry—it’s not too late. You still have time to set yourself up for success before the Black Friday rush, which promises even more potential for growth.

So, what’s your game plan for the rest of the year? Make it count.