How to Get Legacy’s Best Insights—For Free
Everyone loves a good deal, but what if you could tap into industry-leading martial arts business insights without spending a dime? That’s right—you can actually learn from Legacy for free. Here’s how. 1. Listen to the Legacy Martial Arts Business Podcast The first place to start is our podcast, where we bring successful martial arts […]
Why the Right Offer Matters: How to Supercharge Your Sales
In the world of martial arts business, creating a compelling offer can be the difference between a full class and empty mats. The right offer doesn’t just catch the eye—it makes people stop scrolling, sit up, and take notice. It’s the kind of offer that makes a potential customer think, “This is too good to […]
Why the Offer Matters: Part 1
As the back-to-school season kicks off, martial arts schools have a golden opportunity to attract new students. However, many schools miss one crucial element in their promotions. Whether you’ve picked up my instructionals from BJJ Fanatics or not, the key to a successful promo is what I call the “Godfather Offer”—an offer they can’t refuse. […]
31 Leads in Two Hours – How Did He Do It?
The Revival of the Gracie Challenge Community events can be a goldmine for generating leads for your martial arts school—if you know the right approach. One of my clients came up with a brilliant idea: challenge festival-goers to get up off the ground in 30 seconds. If they succeeded, they’d earn a free month of […]
Martial Arts School Owners, Stop Doing This!
In today’s fast-paced world, marketing companies seem to be popping up everywhere, each promising to bring 25-40 new students into your martial arts school. Sounds amazing, right? Like a magic pill for instant growth? Unfortunately, it’s not that simple. The Reality Behind Marketing PromisesHere’s the hard truth: Why Process MattersLeads are essential for growth, but […]
The Hidden Crisis: Why Martial Arts Gyms Are Closing and How We Can Help
Last week, another BJJ gym closed in our province. Earlier this year, a gym owned by a famous Muay Thai competitor also shut its doors. These closures often go unnoticed, but each one breaks my heart, especially knowing how hard these individuals have worked to master their craft. I’ve been fortunate to be raised in […]
“What an amazing event!”
This was the sentiment echoed throughout the weekend at our Legacy School Owners Summit. We were honored to host remarkable speakers who covered a wide range of topics, inspiring and educating everyone in attendance. A common remark we heard was the unique atmosphere of collaboration and idea-sharing. It was truly heartening to see everyone so […]
How do I know if I am making progress towards my goals as an academy owner?
Two days ago, I sent an email out about reviewing the numbers with one of my top clients – a master implementer. Something felt off, and I knew I was missing something crucial. So, I went back and re-evaluated one of the most critical metrics: the comparison from where he started to where he is […]
The power of execution in reaching your goals
Last week I was working with one of our clients who will be entering his third year with Legacy Martial Arts Consulting. In the calendar at the end of June we always review: In review, his school was up 68% from last years numbers, which to be in your third year of coaching and still […]